Could there be a March Apple Event this year? There is growing evidence that new products are on the way, ranging from new AirPods to a new iPad Pro and more. The event would almost certainly be virtual because of the ongoing pandemic, but there is plenty of precedent for a March event — that being said, one date has been almost certainly ruled out.
March 16th event?
Over the last week, March 16th gained traction on social media as a potential date for an Apple event. Bloomberg’s Mark Gurman, however, tweeted that Apple will not hold an event on March 16th — and that AirTags won’t be announced on that day.
Notably, Gurman’s tweet did not rule out the possibility of an Apple event in March, or the possibility of announcements in March. It simply stated that Apple will not hold an event specifically on March 16th.
Apple Spring Event history
Some Apple events are almost guaranteed to take place every year, including WWDC in June and the annual iPhone event in the fall. Most years, it’s also reasonable to expect a second fall event focused on the Mac. Last year, for example, we had three Apple events in three months: iPad and Apple Watch in September, iPhone 12 in October, and Apple Silicon Mac in November.
Spring events are harder to predict. Apple did not hold a spring event in 2020 due to the onset of the COVID-19 pandemic, but it did announce a new iPad Pro, Magic Keyboard, and MacBook Air via press releases in March, followed by the second-generation iPhone SE via a press release in April.
In 2019, Apple held a Spring Event purely dedicated to its Services segment, with details on Apple News+, Apple Card, Apple TV+, and Apple Arcade. In March 2018, Apple invited everyone to Chicago, where it announced a new education-focused iPad.
If Apple were to hold a March Event in 2021, we would expect it to be virtual because of the continued COVID-19 pandemic. There is an argument to be made that virtual events are easier for Apple to put together than in-person events, which lends more credence to the possibility of a virtual event this spring.
Here are some potential candidates for an Apple Spring Event, if one were to materialize.
New iPad Pro and iPad mini
One of the leading rumors is that Apple will release a new iPad Pro with mini-LED display technology during the first quarter of 2021. The expectation is that the mini-LED backlighting will come to the 12.9-inch iPad Pro first, followed eventually by the 11-inch iPad Pro.
The 2021 iPad Pro lineup is expected to be virtually identical to the 2020 model in terms of design. So the biggest change will likely be the display technology shift, plus a new chip likely based on the A14 inside for even better performance.
Apple is also reportedly working on a new iPad mini that will be released in March. The new iPad mini is said to feature an 8.4-inch display with smaller bezels. It, unfortunately, will not feature a design overhaul similar to the iPad Air 4 and iPad Pro, with Apple instead retaining the top and bottom bezels, home button, and Touch ID.
Apple last updated the iPad mini in 2019, bringing a faster A12 Bionic processor as well as other improvements.
Finally, Apple is also rumored to be developing a new low-cost iPad, but we don’t expect it to be released until sometime later this year.
- Rumor: New iPad mini to feature 8.4-inch display with smaller bezels, release in March
- Rumor: New iPad Pro coming in March, thicker 12.9-inch model with mini-LED display
- New 12.9-inch iPad Pro with mini LED still on track for Q1 2021, report says
iPhone SE 3
Macotakara has reported that Apple will also release a new third-generation iPhone SE in April. Details here are completely unclear, but a release in April would come exactly one year after the 4.7-inch iPhone SE was released in 2020.
Rumors have suggested that Apple is working on a larger version of the iPhone SE, likely with a 5.5-inch display and a design similar to the iPhone 8 Plus. Whether or not this comes to fruition in March of 2021 remains to be seen.
AirPods 3 and AirPods Pro 2
Following the introduction of AirPods Max in December, Apple reportedly has updates on the way for the rest of its AirPods lineup in 2021.
New second-generation AirPods Pro are rumored to be on the way as soon as April. AirPods Pro 2 could feature a “more compact” design that removes the stem that currently sticks out from the bottom of the AirPods Pro.
Bloomberg has cautioned, however, that such design changes are not guaranteed. Apple is said to have faced challenges removing the AirPods Pro stem while also still including features like transparency mode, the H1 chip, and noise cancellations.
Apple is also rumored to be developing new entry-level AirPods with a shorter stem and replaceable ear tips. These would serve as a replacement to the standard AirPods that Apple sells today. Pricing information is unclear, but at least one report has suggested that AirPods 3 will cost roughly 20% less than AirPods Pro, which indicates a $199 price point.
AirTags and Apple TV
Reports of a new Apple TV have been circulating for a while now as the current lineup starts to really show its age compared to competing streaming devices. Recent reports have suggested that a new Apple TV is still on track for sometime in 2021, but details are unclear.
Similarly, AirTags have been rumored for two years at this point. Apple’s item tracking accessories are still expected to be released this year. Whether or not the new AirTags or Apple TV materialize this spring remains to be seen, but Jon Prosser recently tweeted that the accessory is on schedule for March.
- Should you buy an Apple TV right now or wait for a new model?
- Everything we know so far about Apple’s Tile-like ‘AirTag’ item trackers
The Apple Silicon transition continues
Apple has acknowledged that it will take approximately two years to transition the entire Mac lineup to Apple Silicon chips. As such, we expect new Apple Silicon Macs to be announced throughout 2021.
That being said, we currently don’t expect new Apple Silicon Mac hardware to be released during the spring of 2021. Rumors currently indicate that we can expect a new iMac lineup, as well as new 14-inch and 16-inch MacBook Pros this year, but they will likely come in the second half of the year.
Apple Spring Event Wrap up
Whether or not Apple holds a March Event this year remains to be seen. Again, if such an event does materialize, we expect it to be completely virtual because of the COVID-19 pandemic. While there are enough new products being rumored to fill a 60-minute event, Apple has proven that it’s perfectly okay announcing new hardware via press releases as well.
What do you think? Will Apple hold a March Event this year to announce its new iPad hardware, new AirPods, and more? Let us know down in the comments!